Led marketing strategy for a FinTech startup specializing in earned wage access, boosting APAC customer acquisition by 35% through localized campaigns and digital automation.

Built the brand from the ground up, including selecting the company’s visual identity, directing logo design, and shaping brand positioning.

Managed agency relationships and directed creative production across social media, paid advertising, content marketing, and website development.

Oversaw product integrations including Twilio and internal martech stack alignment to enhance customer acquisition and user engagement.

Led cross-functional collaboration with product, engineering, and sales teams to accelerate product adoption and drive market expansion.