Built the company’s social media and content marketing function from the ground up, delivering 1M+ audience growth and surpassing industry engagement benchmarks.

Developed and executed digital strategies contributing to 785+ annual MQLs and multi-million-dollar pipeline influence.

Produced and managed over 4,000 content assets, including video, thought leadership, partner activations, and event coverage.

Spearheaded cross-functional collaboration across product, engineering, and sales to align content with revenue goals.

Directed social and video strategies for global product launches, industry campaigns, and developer summits.

Introduced scalable systems, data-driven processes, and lead-generation playbooks optimizing performance and efficiency.

Achieved 47% engagement rate growth and 14% YoY video view increase, driving audience loyalty and conversion.