Ubuntu Mascot Morph – Case Study
Creative Concept & Vision Lead | Canonical | 2024
🎯 Challenge
Create a unifying visual narrative that ties together 20 years of Ubuntu releases by showcasing the evolution of its mascots — from warthog to walrus — in a single seamless motion.
🧠 Vision
- Proposed a stylized morphing sequence of all Ubuntu mascots as a brand celebration
- Positioned the animation as both a standalone asset and visual bridge within the broader 20Y campaign
- Worked closely with the design team to align each morph to mascot geometry and maintain symmetry across transitions
🎬 Execution
- Created moodboards and story flow (from linear transitions to rhythmic “snap morphs”)
- Briefed motion designers and collaborated on shape progression & visual timing
- Integrated into 20Y video suite, Summit visuals, and carousel snippets
📊 Impact
- Used in 20th anniversary recap video and social launch teaser
- Shared across LinkedIn and YouTube Shorts, generating high video completion rates
- Became a recognizable motif for the brand’s 2024 visuals