A data-driven SEO and content strategy that grew Mindvalley’s organic traffic from 14,000 to 122,000 monthly visits in under a year. Responsible for research, content optimization, and outreach, I led the team in identifying high-intent, low-competition keywords, building long-term partnerships for backlinks, and optimizing articles for both search and engagement.
The result: a nearly 9x increase in relevant traffic, hundreds of top-ranking keywords, and a scalable framework for ongoing growth.
I led a cross-functional team to revamp our SEO and content approach from the ground up. This included:
- Deep-dive keyword research to uncover high-intent, low-competition opportunities.
- Building a scalable content calendar focused on user value and search demand.
- On-page optimization and technical SEO improvements for every article.
- Outreach and partnership campaigns to secure high-authority backlinks.
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Execution
Rolled out a robust editorial process, optimized dozens of articles, and built long-term relationships for backlink acquisition. I trained and managed a 10-person content team, ensuring every piece was crafted for both search and user engagement.
The Results
Within 11 months, Mindvalley’s organic traffic skyrocketed from 14,000 to 122,000 monthly visits—a nearly 9x increase. We achieved hundreds of top-ranking keywords, dominated EdTech search results, and established a repeatable framework for ongoing growth.
Impact
This transformation not only elevated Mindvalley’s brand in a competitive space but also created a scalable model for future campaigns – demonstrating the power of data-driven strategy, technical rigor, and collaborative execution.
