Challenge

• Motul Singapore’s Social Media presence underperformed, missing opportunities for engagement and brand storytelling in a competitive automotive market.

Approach

• Conducted a rigorous audit of Motul’s digital footprint and competitive landscape.

• Developed a modular content strategy, introducing signature content pillars (e.g., #MemoryLaneDrive, #MotulMoments).

• Aligned content with business objectives and audience insights.

Execution & Leadership

• Directed cross-functional teams to deliver a full content calendar and campaign assets.

• Established clear KPIs and reporting frameworks to measure impact.

• Led stakeholder workshops to secure buy-in for the new strategy.

Results & Impact

• Increased engagement rate by 80% within six months.

• Increased traffic CTR % to lead generation objectives by 3x

Key Takeaways

• Demonstrated ability to lead digital transformation and drive measurable business outcomes.

• Built scalable frameworks now adopted across Motul’s APAC teams.