Cybersecurity Awareness Month – Canonical

Lead Content Strategist & Producer | 2024

Cyber Awareness Video Series

🎯 Objective

Elevate Canonical’s open-source security message through a multi-part video series timed with Cybersecurity Awareness Month – positioning the company as both technical expert and trustable voice on topics like system hardening, compliance, and secure-by-default infrastructure.

🧠 Strategy

  • Planned and pitched a 7-part educational video series to support Canonical’s security product roadmap
  • Crafted narratives for technical topics like SysOps, device security, and the Cyber Resilience Act
  • Defined editorial tone and delivery style to balance clarity with authority

🎬 Execution

  • Scripted 7 videos and briefed 3 internal product/security spokespeople
  • Led content planning and coordination for studio-based filming
  • Worked with media crew to deliver lighting, framing, and Ubuntu-styled framing
  • Developed channel rollout strategy (YouTube series, LinkedIn reels, Twitter threads)

📊 Results

  • 7-part playlist published in YouTube security series
  • Best-performing episode reached 1.2K views with 45% avg completion rate
  • Reused as cutdowns in other campaigns (Secure Stack, Ubuntu Pro, Landscape)
  • Series contributed to +22% MoM engagement lift during October

🎥 Watch It

💬 Key Takeaway

By leading both messaging and production, I helped transform cybersecurity awareness from an internal obligation into a multi-channel content engine — one that educates, builds trust, and integrates across the Canonical marketing stack.