I turn marketing strategy into audience growth and revenue.

I’m a marketing leader who drives audience growth and revenue for global tech brands, and helps founders build scalable pipeline.

Over the past decade, I’ve built and executed strategies for product marketing, content marketing, social media, and video across SaaS, Enterprise Software, FinTech, EdTech, and consumer industries.

My work has delivered millions in audience growth and led to measurable, revenue-driving campaigns.

Personal information

Full Name
Ahmed El Sanhoury
address
Tallinn, Estonia
e-mail
ahmed@asanhoury.com
phone
+372 5360 1193

Languages

English
Estonian
Arabic

Core Expertise

Product Marketing
Content Strategy
Marketing Analytics

Professional Skills

Demand Generation
SEO & Organic Growth
Campaign Optimization

Strengths

  • Data-Driven Decision Making
  • Cross-Functional Team Leadership
  • Global Product Launches
  • Strategic Brand Management
  • Crisis Communication

Key Results

5x MQL growth through developer-focused engagement.
Led 23+ cross-functional global product launches.
Generated $2.8M+ in PR value through media and influencer campaigns.
Drove 870% organic traffic growth (110K) in 11 months.

Work Experience

2022 - Present

Global Communications Manager

Enterprise Software Development

Built the company’s social media and content marketing function from the ground up, delivering 1M+ audience growth and surpassing industry engagement benchmarks.

Developed and executed digital strategies contributing to 785+ annual MQLs and multi-million-dollar pipeline influence.

Produced and managed over 4,000 content assets, including video, thought leadership, partner activations, and event coverage.

Spearheaded cross-functional collaboration across product, engineering, and sales to align content with revenue goals.

Directed social and video strategies for global product launches, industry campaigns, and developer summits.

Introduced scalable systems, data-driven processes, and lead-generation playbooks optimizing performance and efficiency.

Achieved 47% engagement rate growth and 14% YoY video view increase, driving audience loyalty and conversion.

2021 - 2022

Head of Marketing and Growth

FinTech

Led marketing strategy for a FinTech startup specializing in earned wage access, boosting APAC customer acquisition by 35% through localized campaigns and digital automation.

Built the brand from the ground up, including selecting the company’s visual identity, directing logo design, and shaping brand positioning.

Managed agency relationships and directed creative production across social media, paid advertising, content marketing, and website development.

Oversaw product integrations including Twilio and internal martech stack alignment to enhance customer acquisition and user engagement.

Led cross-functional collaboration with product, engineering, and sales teams to accelerate product adoption and drive market expansion.

2017 - 2020

Head of PR & Partnerships | Head of Social Media

EdTech

Revamped SEO and content strategies, driving 870% traffic growth in 11 months.
Built and led a social team to 5M+ followers, earning the YouTube Gold Creator Award.
Directed PR strategy and secured features in tier-1 media outlets.
Generated $2.8M+ in PR value via journalist and influencer partnerships.
Built a partner network with 7M+ global reach.
Pioneered social selling frameworks, driving consistent lead and revenue growth.

2019-2020

Marketing Director

Social Impact / EdTech

Developed and executed multi-channel marketing strategies (app, content, SEO, paid media, CRM), increasing monthly active users by 20% and reducing churn by 15%.

Managed a cross functional team to optimize pipeline, user acquisition and retention.

2020-2021

Head of Marketing

InsurTech

Launched CRM and Insurance SaaS products across APAC, driving a 50% increase in lead generation and 20% quarterly sales growth.

Built and led marketing operations, while hiring and training teams across web, demand generation, and design.

2013 - 2017

Agency Roles

Falcon Agency | Socialeyez | MizaTech

Led digital campaigns and content strategy for 40+ clients across fintech, automotive, healthcare, and government, achieving up to 22% ROAS lift and 5% conversion rate gains.

Drove award-winning results, including the 2016 AM Award, with expertise in paid advertising, analytics, and omni-channel optimization

2008 - 2013

Media & Publishing

Insight | Cairo West | TPA Media

Produced and managed content for leading regional magazines and media publishers, expanding audience reach and supporting high-profile campaigns for lifestyle, travel, music and business publications.

Education

2013

Law Degree LLB

Faculty of Law, Cairo University

Portfolio

Cybersecurity Awareness Month

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Cybersecurity Awareness Month

Marketing /

Cybersecurity Awareness Month – Canonical

Lead Content Strategist & Producer | 2024

Cyber Awareness Video Series

🎯 Objective

Elevate Canonical’s open-source security message through a multi-part video series timed with Cybersecurity Awareness Month – positioning the company as both technical expert and trustable voice on topics like system hardening, compliance, and secure-by-default infrastructure.

🧠 Strategy

  • Planned and pitched a 7-part educational video series to support Canonical’s security product roadmap
  • Crafted narratives for technical topics like SysOps, device security, and the Cyber Resilience Act
  • Defined editorial tone and delivery style to balance clarity with authority

🎬 Execution

  • Scripted 7 videos and briefed 3 internal product/security spokespeople
  • Led content planning and coordination for studio-based filming
  • Worked with media crew to deliver lighting, framing, and Ubuntu-styled framing
  • Developed channel rollout strategy (YouTube series, LinkedIn reels, Twitter threads)

📊 Results

  • 7-part playlist published in YouTube security series
  • Best-performing episode reached 1.2K views with 45% avg completion rate
  • Reused as cutdowns in other campaigns (Secure Stack, Ubuntu Pro, Landscape)
  • Series contributed to +22% MoM engagement lift during October

🎥 Watch It

💬 Key Takeaway

By leading both messaging and production, I helped transform cybersecurity awareness from an internal obligation into a multi-channel content engine — one that educates, builds trust, and integrates across the Canonical marketing stack.

Ubuntu Desktop Evolution

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Ubuntu Desktop Evolution

Media & Content /

Ubuntu Mascot Morph – Case Study

Creative Concept & Vision Lead | Canonical | 2024

🎯 Challenge

Create a unifying visual narrative that ties together 20 years of Ubuntu releases by showcasing the evolution of its mascots — from warthog to walrus — in a single seamless motion.

🧠 Vision

  • Proposed a stylized morphing sequence of all Ubuntu mascots as a brand celebration
  • Positioned the animation as both a standalone asset and visual bridge within the broader 20Y campaign
  • Worked closely with the design team to align each morph to mascot geometry and maintain symmetry across transitions

🎬 Execution

  • Created moodboards and story flow (from linear transitions to rhythmic “snap morphs”)
  • Briefed motion designers and collaborated on shape progression & visual timing
  • Integrated into 20Y video suite, Summit visuals, and carousel snippets

📊 Impact

  • Used in 20th anniversary recap video and social launch teaser
  • Shared across LinkedIn and YouTube Shorts, generating high video completion rates
  • Became a recognizable motif for the brand’s 2024 visuals

🎥 Watch It

Ubuntu Summit

Reimagining Ubuntu Summit as a flagship event – leading content strategy, media production & communications to deliver record engagement.

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Ubuntu Summit

Strategy /

Project
Ubuntu Summit
Role
Global Communications Manager
Client
Canonical
Delivered
2022 - 2024

Ubuntu Summit – Case Study

Global Social Media & Content Lead | Canonical | 2022–2024

Ubuntu Summit Stage

🎯 Challenge

Reposition the Ubuntu Summit from a community event into a scalable content engine and global awareness driver for Canonical’s open-source portfolio.

🧠 Strategy

  • Rebranded the Summit as a platform-native, evergreen content property
  • Built a full-funnel lifecycle: pre-launch → live coverage → recap series
  • Integrated ICE testing, modular formats, and vertical-native creative
  • Aligned with organizing committee, partners, speakers, and engineering

Live Summit Moment

🛠 Execution

  • MC’ed 2024 Summit, scripted and hosted live sessions
  • Produced over 75 content assets per cycle: trailers, carousels, reels, quote cards
  • Led video-first strategy across LinkedIn, X, YouTube, and Threads
  • Collaborated with Dell, Intel, NVIDIA, and Framework
  • Built editorial frameworks and analytics dashboards in Sprout + Jira

Ahmed on stage

📊 Results

Metric Outcome
Engagement Rate +84% YoY (5.1% → 9.4%)
Video Views +188% YoY in 2024
Reddit Mentions 4x increase (2022–2024)
Top Performing Format LinkedIn Carousel (10.2% avg ER)
Partner Visibility Summit trended in Latvia; 70+ media features

📈 Visual Highlights

Engagement Rate Growth

Engagement chart

Video View Growth

Video chart

Reddit Mentions Growth

Reddit chart

Format Performance (Carousel vs Video vs Static)

Format chart

🎥 Watch the Highlights

💡 What Made It Work

  • Strategic content modularity
  • Cross-functional integration
  • Platform-native execution
  • Video-first rollout
  • ICE Testing for optimization

Read: Ubuntu Summit 2023 Reflections →

💬 Testimonials

“Ahmed’s vision, discipline, and creative execution brought Ubuntu Summit to life across every screen and platform.”

Gloria Quintanilla Manzanares
Head of Communications, Canonical

“I used my voice to remind people that gravity is also a collaborator.”

Ahmed El Sanhoury
Host, Ubuntu Summit 2024

“Ahmed contributed to the success of the Ubuntu Summit with great ideas for engagement, visibility, and outreach. He took initiative, communicated well, and led video production to match the spirit of the event.”

Mauro Gaspari
Community Engineer, Canonical

“Ahmed brought a sense of energy and consistency to our digital campaigns. He aligned product and community across formats with clarity, which really raised the quality of our social presence.”

Thibaut Rouffineau
VP of Marketing, Canonical

Growing Organic Traffic

Growing monthly organic traffic from 14k to 122k in under a year with content strategy and SEO.

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Growing Organic Traffic

Marketing /

Project
Organic Traffic Growth
Role
Head of Partnerships
Company
Mindvalley
Year
2018

A data-driven SEO and content strategy that grew Mindvalley’s organic traffic from 14,000 to 122,000 monthly visits in under a year. Responsible for research, content optimization, and outreach, I led the team in identifying high-intent, low-competition keywords, building long-term partnerships for backlinks, and optimizing articles for both search and engagement.

 

The result: a nearly 9x increase in relevant traffic, hundreds of top-ranking keywords, and a scalable framework for ongoing growth.

I led a cross-functional team to revamp our SEO and content approach from the ground up. This included:

  • Deep-dive keyword research to uncover high-intent, low-competition opportunities.
  • Building a scalable content calendar focused on user value and search demand.
  • On-page optimization and technical SEO improvements for every article.
  • Outreach and partnership campaigns to secure high-authority backlinks.


https://asanhoury.com/wp-admin/edit.php?post_type=certy_portfolio
Execution
Rolled out a robust editorial process, optimized dozens of articles, and built long-term relationships for backlink acquisition. I trained and managed a 10-person content team, ensuring every piece was crafted for both search and user engagement.

 

The Results
Within 11 months, Mindvalley’s organic traffic skyrocketed from 14,000 to 122,000 monthly visits—a nearly 9x increase. We achieved hundreds of top-ranking keywords, dominated EdTech search results, and established a repeatable framework for ongoing growth.

 

 

Impact
This transformation not only elevated Mindvalley’s brand in a competitive space but also created a scalable model for future campaigns – demonstrating the power of data-driven strategy, technical rigor, and collaborative execution.

 

Motul Moments

Motul’s Digital Transformation | Automotive Brand Building

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Motul Moments

Media & Content /

Project
Social Media Transformation
Role
Lead Digital Strategist
Client
Motul Singapore
Year
2016

Challenge

  • Motul Singapore’s Social Media presence underperformed, missing opportunities for engagement and brand storytelling in a competitive automotive market.

Approach

  • Conducted a rigorous audit of Motul’s digital footprint and competitive landscape.

  • Developed a modular content strategy, introducing signature content pillars (e.g., #MemoryLaneDrive, #MotulMoments).

  • Aligned content with business objectives and audience insights.

Execution & Leadership

  • Directed cross-functional teams to deliver a full content calendar and campaign assets.

  • Established clear KPIs and reporting frameworks to measure impact.

  • Led stakeholder workshops to secure buy-in for the new strategy.

Results & Impact

  • Increased engagement rate by 80% within six months.

  • Increased traffic CTR % to lead generation objectives by 3x

Key Takeaways

  • Demonstrated ability to lead digital transformation and drive measurable business outcomes.

  • Built scalable frameworks now adopted across Motul’s APAC teams.

YouTube Subscriber Golden Play Button

Growing YouTube to 1 million subscribers with SEO, content, and engagement strategy, driving pipeline.

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YouTube Subscriber Golden Play Button

Media & Content / Strategy /

Project
YouTube Subscriber Growth
Role
Head of Social Media
Client
Mindvalley
Year
2019

As Head of Social Media Platforms at Mindvalley, I led the transformation of social media YouTube channel from a modest presence to a Gold Play Button milestone – growing our subscriber base from 125,000 to over 1 million in under a year. Success was found by pioneering a data-driven SEO, content, and engagement strategy, driving pipeline growth.

The Challenge

Mindvalley’s YouTube channel had plateaued after years of slow growth, with just 125,000 subscribers built over eight years. My goal: break through this ceiling, dramatically scale our reach, and position Mindvalley as the leading voice in personal growth on YouTube.

 

The Strategy

Recognizing YouTube as the world’s second-largest search engine, I implemented a data-driven approach tha turned into playbooks for scale.

This involved a lot of focus on SEO, keyword research, and content optimization:

  • Keyword Research: Leveraged tools like Keywords Everywhere, Google Trends, and VidIQ to uncover high-volume, relevant keywords and tags for every video1.
  • Content Optimization: Collaborated with creators to produce engaging, value-driven videos, optimizing for length, energy, and viewer retention. We upgraded titles using headline analyzers and refined descriptions with targeted keywords and clear calls-to-action1.
  • Thumbnail Design: Introduced bold, consistent thumbnails to boost click-through rates and brand recognition.
  • Playlist and Tag Strategy: Grouped related videos under overlapping tags, increasing our chances of dominating the “Up Next” recommendations and suggested video slots1.
  • Community Engagement: Fostered active viewer interaction through comments, pinned responses, and live streams, building a loyal subscriber base.

Execution

I managed the end-to-end process, including content calendar planning and hands-on video optimization and team training.
We rolled out new video series, experimented with live streams, and monitored analytics to double down on what worked.

 

 

The Results

  • Subscriber Growth: Tripled subscribers in six months, reaching the 1 million mark and earning YouTube’s Gold Play Button.

  • Engagement: Achieved millions of views on flagship videos, with significant increases in watch time and channel recommendations.

  • Sustained Impact: Established a scalable SEO and content framework now used across Mindvalley’s network, fueling continued growth and brand authority.

 

Impact

This transformation positioned Mindvalley as a leader in the personal growth space on YouTube, driving brand awareness, organic traffic, and community engagement at scale. The strategies I introduced have since been replicated across additional Mindvalley channels, ensuring ongoing digital success.

Goodwall | Platform Growth

As Marketing Director, I led Goodwall’s transformation into the #1 community for young talent—driving user growth, engagement, and retention through data-driven strategy, creative digital campaigns, and cross-functional team leadership.

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Goodwall | Platform Growth

Strategy /

Project
Demand Generation & Lifecycle Management
Role
Marketing Director
Client
Goodwall
Year
2019

As Marketing Director at Goodwall, I led a cross-functional team of 10 to transform Goodwall into the world’s leading digital community for Gen Z talent. Overseeing web development, SEO, content, email, paid ads, app marketing, and social media, I architected and executed a full-funnel growth strategy that delivered measurable results in user acquisition, engagement, and retention.

 

The Challenge

Goodwall’s mission was ambitious: connect and empower millions of young people globally, helping them showcase achievements, access opportunities, and build their futures. To achieve this, we needed to rapidly scale our user base, drive meaningful engagement, and position Goodwall as the go-to platform for youth development—all while optimizing acquisition costs and retention.

Role & Strategy

  • Growth Leadership: Directed a multi-disciplinary marketing team, personally driving strategy and execution across all digital channels.

  • Web & SEO: Led a comprehensive web overhaul and SEO strategy, boosting organic traffic and discoverability for high-intent keywords.

  • Content & Social: Developed a robust content calendar, managed social media campaigns, and launched viral UGC and influencer initiatives, positioning Goodwall as the #1 community for young talent.

  • App & Email Marketing: Orchestrated in-app campaigns and lifecycle email flows, increasing activation and retention rates.

  • Performance Marketing: Managed paid ad campaigns (Facebook, Instagram, Google) to maximize installs and engagement while reducing CAC.

  • Brand Storytelling: Oversaw creative direction for campaigns, including the “#1 Community for Young Talent” series, and ensured consistent messaging across all touchpoints.

  • IRL to Digital: Connected real-world challenges—such as climate action and entrepreneurship—with digital campaigns, driving both participation and social impact.

  • Campaigns: Launched multi-channel campaigns that highlighted user achievements, social impact, and community stories.

  • Community Engagement: Fostered a vibrant, supportive environment with interactive challenges and recognition for top contributors.

  • Data-Driven Optimization: Used analytics to refine messaging, creative, and targeting, ensuring continuous improvement and ROI.

  • Team Development: Hired, trained, and mentored a high-performing team, instilling a culture of innovation and accountability.

Draw It with Heinz

Bridging offline and online engagement, curating user-generated content, and amplifying brand love through creative, interactive experiences across billboards, social media, and live digital showcases.

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Draw It with Heinz

Strategy /

Project
Draw It With Heinz | New Doy Pack
Role
Digital Content Specialist
Client
Heinz | BSocial
Year
2015

I played a pivotal role in launching Heinz’s “Draw It With Heinz” campaign – an innovative, cross-channel initiative designed to connect real-life experiences with digital engagement and drive brand affinity for Heinz ketchup’s new squeezable doy pack.

The Challenge

Heinz sought to reinforce its position as the go-to ketchup for any meal, while introducing a new, easy-to-use packaging format. The campaign needed to inspire consumers to interact with the brand both online and offline, making ketchup an essential part of their food rituals and highlighting the fun, creative possibilities of the new pack.

 

 

 

 

 

My Role & Approach

  • Digital-Physical Integration: I specialized in connecting offline campaign elements (billboards, in-store displays) with digital participation, ensuring a seamless user journey from real-world inspiration to online sharing.

  • Live Wall Management: Built and managed a WordPress-powered live wall, uploading, categorizing, and curating user submissions in real time. This created a dynamic showcase of community creativity and drove ongoing participation.

  • Social Media & Content Operations: Coordinated the rollout of campaign assets across social media and digital ads, encouraging users to draw with ketchup, share their creations, and use the campaign hashtag for a chance to be featured.

  • Community Engagement: Facilitated the prize process, inviting winners to collect their rewards in person at the agency, which further strengthened brand-consumer relationships.

  • Campaign Reporting: Monitored engagement and participation metrics, providing actionable insights for the client and agency team.

Results & Impact

  • High Participation: The campaign ran for nearly two weeks, generating a surge of creative user submissions and social shares, with the live wall becoming a focal point for brand engagement.

  • Brand Affinity: Successfully positioned Heinz ketchup as both a staple and a source of fun, creativity, and self-expression in everyday meals.

  • Cross-Channel Success: The campaign’s integration of billboards, digital, and social channels maximized reach and participation, while the new doy pack’s ease-of-use was effectively demonstrated through consumer-generated content.

  • Recognition: The campaign was celebrated internally for its innovative use of digital platforms to amplify real-world brand experiences and drive measurable engagement.

Thibaut Rouffineau VP of Marketing, Canonical

“Thanks a lot for all the work you’ve done to raise the bar for social at Canonical and for putting Canonical on the virtual ‘great companies of this world’ map. Your passion, expertise, and data orientation make you stand out.”

Mauro Gaspari Community Engineer, Canonical

“Ahmed was our go-to for everything related to Ubuntu Summit. From early planning to final execution, his work significantly boosted visibility and engagement.”

Michelle Tabirao Product Manager

“He played a key role in the launch of our NoSQL portfolio – MongoDB and OpenSearch. He collaborated with the Product Marketing Manager and took proactive steps to manage campaigns, set social media and marketing goals, and coordinate a successful launch.”

Contact Me