Ahmed El Sanhoury - Marketing & Growth Analytics Consultant in Tallinn, Estonia

Hello, I’m Ahmed El Sanhoury

I’m a senior marketing leader with a proven track record driving growth and brand impact for global tech companies.

With over a decade of experience of strategy and execution spanning product, content, and communications strategy, I’ve led high-performing teams at Canonical, Mindvalley, and award-winning agencies—delivering multimillion-dollar revenue growth and scaling international marketing operations across EMEA, APAC, AMER and LATAM.

My journey includes building brands from the ground up, launching viral campaigns, and partnering with leading agencies and media outlets to drive measurable results for 40+ consumer and enterprise clients across FinTech, SaaS, Edtech, InsurTech, Automotive, and lifestyle sectors. I’ve produced content for top media publishers, managed global software product launches, and pioneered data-driven, creative storytelling that accelerates business results.

Personal information

Full Name: Ahmed El Sanhoury
address: Tallinn, Estonia
e-mail: ahmed@asanhoury.com
phone: +372 5360 1193

Languages

English

Estonian

Arabic

Professional Skills

Marketing Analytics

Content Strategy

Product Marketing

Professional Skills

Demand Generation

SEO & Organic Growth

Campaign Optimization

Strengths

Data-Driven Decision Making
Cross-Functional Team Leadership
Global Product Launches
Strategic Brand Management
Crisis Communication

Highlights

📈 5x MQL Growth with Developer Audiences

🌍 Led 23+ Global Product Launches

🏆 2.8M PR Value via Viral Campaigns

🚀 870% Organic Traffic Surge at Mindvalley

Work Experience

2022 - Present

Global Communications Manager

Enterprise Software Development

Led global marketing and communications for 23+ enterprise product launches across AI/ML, Cloud, and Robotics, achieving 5x MQL growth targeting developer audiences.

Produced video content generating 20M+ views and managed major events including Ubuntu Summit, driving lead generation and brand engagement.

Built and scaled the social media team, resulting in 200% audience growth and multiple awards for marketing excellence.

2021 - 2022

Head of Marketing and Growth

FinTech

* Directed marketing strategy and execution for FinTech solutions, boosting APAC customer acquisition by 35% through localized campaigns and automation.
* Streamlined partner integrations and led cross-functional teams to enhance product adoption and market presence.

2017 - 2020

Head of Public Relations & Partnerships | Head of Social Media | SEO Manager

EdTech

Built a 7M-strong partner network and drove 2.8M earned media value through influencer programs and viral campaigns.

Engineered SEO and content frameworks, achieving an 870% surge in organic traffic and scaling social platforms to millions of followers.

Managed a 10-person content team and established a high-performing social media department.

2019-2020

Marketing Director

Social Impact / EdTech

* Increased monthly active users by 20% and reduced churn by 15% through predictive analytics and retention workflows.

* Developed and executed multi-channel strategies, lowering CAC by 18% and scaling user acquisition across channels by 25%.

2020-2021

Head of Marketing

InsurTech

Launched CRM and Insurance SaaS products across APAC, driving a 50% increase in lead generation and 20% quarterly sales growth.

Built and led marketing operations, hiring and training teams across web, demand generation, and design.

2013 - 2017

Agency Roles

Falcon Agency | Socialeyez | MizaTech

Led digital campaigns and content strategy for 40+ clients across fintech, automotive, healthcare, and government, achieving up to 22% ROAS lift and 5% conversion rate gains.

Drove award-winning results, including the 2016 AM Award, with expertise in paid advertising, analytics, and omni-channel optimization

2008 - 2013

Media & Publishing

Insight | Cairo West | TPA Media

Produced and managed content for leading regional magazines and media publishers, expanding audience reach and supporting high-profile campaigns for lifestyle, travel, music and business publications.

Education

2013

Law Degree LLB

Faculty of Law, Cairo University

Featured On

Portfolio

Motul Moments

Motul’s Digital transformation | Automotive brand building

Media & Content /

Project: Social Media Transformation
Client: Motul Singapore
Delivered: 2016

As a lead strategist at Falcon Agency in 2016, I architected and delivered a comprehensive social media transformation for Motul Singapore – one of the region’s most respected automotive brands. Tasked with elevating Motul’s digital presence and driving measurable engagement, I independently developed the research, content pillars, and campaign roadmap that ultimately secured the client partnership and set a new benchmark for their online brand experience.

The Challenge

Motul Singapore’s Facebook presence was under-leveraged, with content that failed to capitalize on Motul’s rich heritage and technical expertise. Engagement was low, and the brand was not connecting with the region’s automotive enthusiasts in a meaningful way. My mandate was to reposition Motul as a category leader, using social media to deepen brand affinity and drive both online and offline action.

Strategic Approach

I began by conducting a rigorous audit of Motul’s digital footprint and competitive landscape, identifying key gaps in content and audience engagement.

Drawing on industry best practices, I designed a multi-pillar content strategy to position Motul as a trusted authority and community hub:

#MemoryLaneDrive: Engaging automotive enthusiasts with fun facts, iconic moments, and interactive nostalgia from automotive history, sparking conversations and sharing.
#MotulMoments: Celebrating Motul’s racing milestones, partnerships, and technological firsts, reinforcing the brand’s legacy and innovation.
#MotulMotorsport: Delivering exclusive race highlights, driver features, and behind-the-scenes content from global and regional circuits.
#MotulAftermarket: Solution-oriented product marketing, linking users to landing pages and dealer locations for lead generation.
#MotulExcellence: Educational content and product spotlights tailored for both B2B and B2C audiences.

I also established clear social best practices – short, punchy copy, visible calls-to-action, and mobile-first visuals – to maximize reach and engagement, in line with platform analytics and audience behavior.

Execution & Leadership

I developed the full content calendar, sample posts, and campaign mechanics – integrating interactive contests, user-generated content, and cross-platform amplification. My approach ensured that every asset, from copy to creative, was strategically aligned with Motul’s brand values and business objectives. Only at the final stage did I engage the design team for visual execution and partner approvals, maintaining full ownership of the project’s strategic direction.

Results & Impact

The strategy and pitch were a decisive success: Motul Singapore signed on, citing the originality and depth of the content framework and the clarity of the engagement roadmap. This initiative not only revitalized Motul’s digital presence, but also set a new standard for audience engagement and brand storytelling in the automotive sector.

Growing Organic Traffic

Growing monthly organic traffic from 14k to 122k in under a year with content strategy and SEO.

Marketing /

Project: Organic Traffic Growth
Company: Mindvalley
Delivered: April 2018

A data-driven SEO and content strategy that grew Mindvalley’s organic traffic from 14,000 to 122,000 monthly visits in under a year. Responsible for research, content optimization, and outreach, I led the team in identifying high-intent, low-competition keywords, building long-term partnerships for backlinks, and optimizing articles for both search and engagement. The result: a nearly 9x increase in relevant traffic, hundreds of top-ranking keywords, and a scalable framework for ongoing growth.

I led a cross-functional team to revamp our SEO and content approach from the ground up. This included:

Deep-dive keyword research to uncover high-intent, low-competition opportunities.
Building a scalable content calendar focused on user value and search demand.
On-page optimization and technical SEO improvements for every article.
Outreach and partnership campaigns to secure high-authority backlinks.

Execution
We rolled out a robust editorial process, optimized dozens of articles, and built long-term relationships for backlink acquisition. I trained and managed a 10-person content team, ensuring every piece was crafted for both search and user engagement.

The Results
Within 11 months, Mindvalley’s organic traffic skyrocketed from 14,000 to 122,000 monthly visits—a nearly 9x increase. We achieved hundreds of top-ranking keywords, dominated EdTech search results, and established a repeatable framework for ongoing growth.

Impact
This transformation not only elevated Mindvalley’s brand in a competitive space but also created a scalable model for future campaigns—demonstrating the power of data-driven strategy, technical rigor, and collaborative execution.